What I Do
I take a full funnel approach. I look at the user acquisition and retention. These two work hand in hand and it is key to integrate them to grow with a sustainable CPA.
Key areas I can support you with :
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Paid Advertising (META, Pinterest, Google, Youtube Display, OTT and more)
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Creative Strategy
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Customer positioning
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Email Marketing
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Website Optimisation
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Ecommerce | Growth marketing | Brand | Creative
Growth Marketing
Every Step of the way
User Acquisition & Retention
Deep dive into the different. channels to identify key opportunities, to acquire new customers in an efficient way against the CPA* goal.
On the retention side I focus on the customer journey and customer feedback. Retention is often left behind but essential for sustainable growth.
*CPA = cost per acquisition
Customer Positioning
I like to start at the foundation - the Customer. Who is the customer, what are their needs, what are we saying what are we selling and what do the creatives look like.
Creative Strategy
A solid creative strategy is everything in the online advertising world! In my experience the best creatives come to life by co-creation between many different teams in the business. We will look at past/current creative performance, industry research and define key several elements. From there we will start creating and testing, testing and testing!
Email Marketing
Email flow and/or newsletter analyses, strategy and creation.
Recommended by.
Michael Kuech - CEO & Founder Your Super